Butterfly Conservation is trying to discover which UK county is home to the most butterfly-friendly gardens after it was revealed that butterflies are declining faster in urban areas than in the countryside.

The wildlife charity is urging nature lovers and gardeners to take part in their ‘Plant Pots for Pollinators’ campaign and provide nectar sources for pollinating insects in their outdoor spaces. The project, sponsored by retailer B&Q, is encouraging householders to plant a pot with nectar sources such as Shasta Daisy, Cosmos and Catmint. By planting just one pot in each of the UK’s estimated 24 million gardens, nature lovers can provide pollinators with an important source of food and shelter throughout the summer.

Those taking part can plot the location of their pot on the Plant Pots for Pollinators website and help reveal the most pollinator-friendly county in the UK.

Fly on flower.
Fly. Image by Barrie Williams Photography

Bees, moths, butterflies, hoverflies and beetles have a significant role to play in pollinating wild flowers. Urban gardens act as important refuges for pollinators, but these insects are increasingly under threat from habitat loss, agricultural intensification and climate change. Previously widespread garden species such as the Small Tortoiseshell and Garden Tiger moth have seen their numbers plummet.

Small Tortoiseshell. Image by Jim Higham
Small Tortoiseshell. Image by Jim Higham

By planting flowers such as French Marigold, Calendula and Dahlia gardeners provide food for butterflies such as Small Tortoiseshell, Red Admiral and Peacock, while providing a few Thyme and Lavender plants will attract species of bees and other pollinating insects.

Pollinating insects are essential for the fertilisation of many crops, including fruit, seeds and oils as well as many plants, trees and wild flowers.

Butterfly Conservation Ambassador and wildlife gardening writer Kate Bradbury, said: “Many butterflies will travel far and wide for a good meal, and you don’t need a big garden to lure them in.

“A simple pot of Lavender or Buddleia on the doorstep can do the trick, and a well-planted window box can be a butterfly magnet. And don’t forget moths – stepping outside at night and watching moths buzz around your flowers is a magical experience – what are you waiting for? Get planting!”

Rachel Bradley, B&Q’s Sustainability Manager said: “We are delighted to be partnering with Butterfly Conservation for a second year as part of our commitment to supporting Britain’s wildlife.

“Last month we launched the Nature of Gardens report which found that 64% of people were concerned about wildlife in Britain and 63% believed there was a benefit in bringing wildlife closer to home, but many felt lack of space was a barrier to helping.

“Plant Pots for Pollinators proves that you can help however limited your outdoor space. Planting for pollinators is number three on our Top 10 Tips to Bring Wildlife Closer to Home.”

The Butterfly Conservation scheme runs throughout the summer. To take part visit


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